{"title":"Lazer","description":null,"products":[{"product_id":"shimano-lazer-tonic","title":"Lazer Tonic","description":"\u003cp\u003eThe Tonic helmet offers protection, style and comfort for riders who are just getting into cycling. The inconspicuous design of the helmet makes sure it is at home wherever you take it. An in-mold construction is used to keep the weight down while 28 vents make sure you are always cool and comfortable while riding. A dial at the back of the helmet controls a basket that secures a large part of the back of the head. A quick turn of the TS+ dial assures a snug yet comfortable fit that keeps the helmet firmly in place. Adjust it on the fly and start your cycling adventures.\u003c\/p\u003e","brand":"Lazer","offers":[{"title":"Flash Yellow \/ Small","offer_id":43697156882603,"sku":"BLU2167881483","price":59.99,"currency_code":"USD","in_stock":false},{"title":"Flash Yellow \/ Medium","offer_id":44040852897963,"sku":"22255028615","price":59.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/9424\/0427\/files\/lazer-sport-tonic-369695-11.jpg?v=1711945474"},{"product_id":"lazer-chiru-mips-helmet","title":"Lazer Chiru Mips Helmet","description":"\u003cp\u003eHigh performance. Low price.\u003cbr\u003e\nThe new MTB helmet from Lazer, the Chiru MIPS! Top-end performance at a great price. The color-matched and fully integrated visor looks great and keeps sun out of the eyes and off the face. 15 vents keep the interior cool on those long singletrack climbs.\u003c\/p\u003e\n\n\u003cp\u003eSecure Fit + Added Safety.\u003cbr\u003e\nThe TS+ retention system with Adjustable Head Basket allows for a secure and easy to adjust helmet and delivers a perfect fit for every ride. The integrated low friction MIPS layer adds additional protection against rotational impacts.\u003c\/p\u003e\n\n\u003cp\u003eFeatures:\u003cbr\u003e\n•Increased protection\u003cbr\u003e\n•Visor\u003cbr\u003e\n•Turnfit Plus system\u003cbr\u003e\n•MIPS layer\u003c\/p\u003e","brand":"Lazer","offers":[{"title":"Purple \/ Small","offer_id":43697331175595,"sku":"LAZER CHIRU","price":64.99,"currency_code":"USD","in_stock":false},{"title":"Matte White \/ Medium","offer_id":43697331208363,"sku":"BLC2207888003","price":64.99,"currency_code":"USD","in_stock":false},{"title":"Matte Red \/ Medium","offer_id":43697331241131,"sku":"BLC2207888009","price":64.99,"currency_code":"USD","in_stock":false},{"title":"Matte Blue Steel \/ Large","offer_id":43697331273899,"sku":"BLC2207888343","price":64.99,"currency_code":"USD","in_stock":false},{"title":"Matte Blue Steel \/ Medium","offer_id":43697331306667,"sku":"BLC2207888344","price":64.99,"currency_code":"USD","in_stock":false},{"title":"Matte Black Grey \/ Small","offer_id":43697331339435,"sku":"BLC2207887998","price":64.99,"currency_code":"USD","in_stock":false},{"title":"Matte Black Grey \/ Large","offer_id":44040844476587,"sku":"22255092210","price":64.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/9424\/0427\/files\/lazer-chiru-mips-mountain-bike-helmet-15975987216486_1500x.progressive_66f63c26-55d9-493f-af89-0b1147eeeb4a.jpg?v=1711947409"},{"product_id":"lazer-compact-dlx-helmet","title":"Lazer Compact DLX Helmet","description":"\u003cp\u003eTHE IDEAL LIGHTWEIGHT HELMET FOR RECREATIONAL RIDERS\u003cbr\u003e\nDesigned for recreational riders, the Compact DLX helmet has 20 airflow vents outfitted with insect netting to keep the bugs out while you're cruising around town and a rear LED light to keep you visible when you're rolling home late.\u003c\/p\u003e\n\n\u003cp\u003eA refreshingly lightweight option for the recreational cyclist, the Compact DLX helmet's in-mold construction also makes it a durable choice. The TS+ Fit System adjusts vertically and horizontally to keep the helmet secure on your head over any bumps in the road or trail.\u003c\/p\u003e\n\n\u003cp\u003eOn sunny weekend pedals, the visor will keep you from squinting and the 20 airflow vents with integrated insect netting will cool you down. On evening pedals, reflective details and an included rear TS+ LED light will keep you visible.\u003c\/p\u003e\n\n\u003cp\u003eThe Compact fits everyone, so whether you are sticking to paved paths or venturing onto gravel and dirt trails, this helmet will help protect your head so that you can focus on the adventure ahead!\u003c\/p\u003e\n\n\u003cp\u003eFEATURES:\u003cbr\u003e\n•Adjustable head basket allows the back part of the retention system to be adjusted up and down depending upon your preference and comfort. The nylon ratchet system can be pushed high and out of the way, or low for a feeling of increased security.\u003cbr\u003e\n•Netting on the helmet's front vents prevents bugs from getting inside the helmet and disturbing your ride.\u003cbr\u003e\n•Rear LED light is integrated into the helmet to improve your visibility from the rear in low light conditions.\u003cbr\u003e\n•A unique fit system that prevents hotspots or pressure points by making the adjustment around the entire circumference of your head.\u003cbr\u003e\n•One size fits all. The helmet shell and fit system is designed to accommodate a wide variety of head sizes and shapes.\u003c\/p\u003e","brand":"Lazer","offers":[{"title":"Black\/Blue \/ O\/S","offer_id":43697331470507,"sku":"BLC2197885","price":55.0,"currency_code":"USD","in_stock":false},{"title":"Black Red \/ O\/S","offer_id":43697331503275,"sku":"BLC2197885193","price":55.0,"currency_code":"USD","in_stock":false},{"title":"White \/ O\/S","offer_id":43697331536043,"sku":"BLC2187885001","price":55.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/9424\/0427\/files\/blc2227890460_001.jpg?v=1711947416"},{"product_id":"lazer-compact-recreation-bike-helmet","title":"Lazer Compact Recreation Bike Helmet","description":"\u003cp\u003eDesigned for the recreational bike rider, the Compact helmet offers the TS+ Fit System with progressive adjustments, an integrated visor, and 20 airflow vents to keep your head comfortable. All of this comes in a stylish, one size fits all package.\u003c\/p\u003e\n\n\u003cp\u003eA refreshingly lightweight option for the recreational cyclist, the Compact helmet’s in-mold construction also makes it a durable choice. The TS+ Fit System adjusts vertically and horizontally to keep the helmet secure on your head over any bumps in the trail or road.On sunny weekend pedals, the integrated visor will keep you from squinting and the 20 airflow vents will cool you down. For evening rides, reflective details and an optional rechargeable rear TS+ LED light will help keep you visible.The Compact fits everyone, so whether you are sticking to paved paths or venturing onto gravel and dirt trails, this helmet will help protect your head so that you can enjoy your adventure!\u003c\/p\u003e\n\n\u003cp\u003eSpecifications\u003cbr\u003e\n•Fit System: Turnfit® Plus system\u003cbr\u003e\n•Sizes: Uni-size (54-61cm)View size chart\u003cbr\u003e\n•Weight: 320g\u003cbr\u003e\n•Vents: 21 vents\u003cbr\u003e\n•LED: Compatible TS+ LED\u003c\/p\u003e","brand":"Lazer","offers":[{"title":"Grey \/ O\/S","offer_id":43697332158635,"sku":"BLC2187885","price":45.0,"currency_code":"USD","in_stock":false},{"title":"Yellow \/ O\/S","offer_id":43697332191403,"sku":"BLC2187885004","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/9424\/0427\/files\/lazer-compact-recreation-bike-helmet-28343769858150_713x.progressive_c4da4536-187a-4a12-b8de-57500ca011d7.jpg?v=1711947421"},{"product_id":"lazer-coyote-mips-helmet","title":"Lazer Coyote MIPS Helmet","description":"\u003cp\u003eThe Lazer Coyote helmet is a clean and practical mountain bike helmet that delivers on every aspect: Style, performance, ventilation, comfort, and safety are all present in a great looking package.\u003c\/p\u003e\n\n\u003cp\u003eThe TS+ fit system provides snug and reliable adjustments to ensure comfort while the bottom shell construction creates a clean finish and added durability. The rear shell construction is designed to hold your goggle strap and works great with the open front that allows for goggle or normal eyewear use. The integrated visor provides protection from low hanging branches and other things you encounter on your rides.\u003c\/p\u003e\n\n\u003cp\u003eRounding out the design of the Lazer Coyote helmet is an integrated low friction MIPS layer that provides additional protection against rotational impacts when a crash occurs.\u003c\/p\u003e\n\n\u003cp\u003eFeatures \u0026amp; Specs:\u003c\/p\u003e\n\n\u003cp\u003e•21 vents: Cook the trail without cooking your head.\u003cbr\u003e\n•Large visor: Keep the sun and the mud out of your eyes.\u003cbr\u003e\n•Turnfit Plus system: Vertical and horizontal adjustment for a perfect fit.\u003cbr\u003e\n•Rear LED Light compatible: Upgrade for increased visibility at night.\u003cbr\u003e\n•MIPS layer: Provides increased protection against rotational impact.\u003cbr\u003e\n•Increased protection with deep rear coverage.\u003cbr\u003e\n•Distinctive bottom shell finishing\u003c\/p\u003e","brand":"Lazer","offers":[{"title":"Matte Steel Blue Grey \/ Small","offer_id":43697332289707,"sku":"LAZER COYOTE","price":99.99,"currency_code":"USD","in_stock":false},{"title":"Matte Steel Blue Grey \/ Medium","offer_id":43697332322475,"sku":"BLC2207888362","price":99.99,"currency_code":"USD","in_stock":false},{"title":"Matte Dark Green \/ Small","offer_id":43697332355243,"sku":"BLC2217888903","price":99.99,"currency_code":"USD","in_stock":false},{"title":"Matte Dark Grey \/ Small","offer_id":43697332388011,"sku":"BLC2217888927","price":99.99,"currency_code":"USD","in_stock":false},{"title":"Matte Full Black \/ Small","offer_id":43697332420779,"sku":"BLC2207888166","price":99.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/9424\/0427\/files\/lappe6-5.jpg?v=1711947427"},{"product_id":"lazer-g1-mips-road-bike-helmet","title":"Lazer G1 MIPS Road Bike Helmet","description":"\u003cp\u003eTo Plot The Future, Lazer Tapped Into Its Past.\u003cbr\u003e\nShaving both letters and grams, the G1 road helmet has been reborn from the ashes of its predecessor, the Genesis, as Lazer's lightest bike helmet ever.\u003c\/p\u003e\n\n\u003cp\u003eHow did they do it? Start with the G1's hardshell construction, which is molded from rugged and durable EPS foam construction.\u003c\/p\u003e\n\n\u003cp\u003eRunning through it are 22 internal channels that afford ample venting, which Lazer says is actually 8% more cooling efficienct than wearing no helmet at all.\u003c\/p\u003e\n\n\u003cp\u003eResting on the crown of the G1 road helmet is an Advanced Rollsys retention dial, which pulls an internal cable circling the base close. The fit that results is snug and secure but without headache-inducing pressure points.\u003c\/p\u003e\n\n\u003cp\u003eIndustry-standard MIPS guards against rotational impact should you hit the deck (fingers crossed you don't), while a pair of padded inserts let you shave even more grams for race day or opt for comfort on training rides.\u003c\/p\u003e\n\n\u003cp\u003eCreate two helmets in one with the addition of Lazer's G1 specific aeroshell (sold separately), which simply snaps into place to protect vented areas from the elements.\u003c\/p\u003e\n\n\u003cp\u003eFeatures\u003cbr\u003e\n•The lightest Lazer helmet ever - 230g (size small)\u003cbr\u003e\n•Advanced Rollsys fit system allows for easy horizontal and vertical adjustment\u003cbr\u003e\n•In-mold construction\u003cbr\u003e\n•22 vents\u003cbr\u003e\n•Includes two sets of pads: race and comfort\u003cbr\u003e\n•Lazer Aeroshell compatible\u003cbr\u003e\n•MIPS provides increased protection against rotational impact\u003cbr\u003e\n•Developed in partnership with multiple UCI WorldTour Teams\u003c\/p\u003e","brand":"Lazer","offers":[{"title":"Blue Grey \/ Large","offer_id":43697333076139,"sku":"BLU2207887939","price":249.99,"currency_code":"USD","in_stock":false},{"title":"Blue Grey \/ Small","offer_id":43697333108907,"sku":"BLU2207887941","price":249.99,"currency_code":"USD","in_stock":false},{"title":"Black \/ Small","offer_id":43697333141675,"sku":"BLU2207887932","price":249.99,"currency_code":"USD","in_stock":false},{"title":"Black \/ Medium","offer_id":43697333174443,"sku":"LAZER G1","price":249.99,"currency_code":"USD","in_stock":false},{"title":"Purple Haze \/ Small","offer_id":44040843428011,"sku":"22255104845","price":249.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/9424\/0427\/files\/lazer-g1-mips-helmet-matte-blue-grey.png?v=1711947430"},{"product_id":"lazer-sport-blade-mips","title":"Lazer Sport Blade+ MIPS","description":"\u003cp\u003eDripping with the same style and class of our top-end Z1 helmet, the Blade+ helmet combines great looks with high performance. This is the helmet you wear on your weekend rides and your daily commutes. Its narrow shape combined with the Advanced Rollsys retention system provides an excellent fit and great adjustability. It has 22 vents to keep you cool and the weight is kept down to make sure you can fly down the road in comfort. The Blade+ comes with a bottomshell to provide a clean finish and additional impact protection. The integration of the low friction MIPS layer adds protection against rotational impacts, making safe even safer!\u003c\/p\u003e\n\n\u003cp\u003eFeatures:\u003cbr\u003e\n- MIPS Inside\u003cbr\u003e\n- ARS Fit system\u003cbr\u003e\n- Bottomshell\u003cbr\u003e\n- Aeroshell compatible\u003cbr\u003e\n- Round Fit\u003cbr\u003e\n- LifeBEAM compatible\u003cbr\u003e\n- Z-LED compatible\u003cbr\u003e\n- Certification: CE-CPSC-AS\u003cbr\u003e\n- 230g\u003c\/p\u003e","brand":"Lazer","offers":[{"title":"Flash Yellow \/ Small","offer_id":43697333895339,"sku":"BLC2197886571","price":99.99,"currency_code":"USD","in_stock":false},{"title":"Matte Blue Grey \/ Small","offer_id":43697333928107,"sku":"BLC2207887947","price":99.99,"currency_code":"USD","in_stock":false},{"title":"White \/ Small","offer_id":43697333960875,"sku":"BLC2197886565","price":99.99,"currency_code":"USD","in_stock":false},{"title":"Matte Black Flash Orange \/ Medium","offer_id":43697333993643,"sku":"LAZER BLADE","price":99.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/9424\/0427\/files\/lazer-sport-blade-mips-357802-11.jpg?v=1711947436"},{"product_id":"lazer-sport-tonic-helmet","title":"Lazer Sport Tonic Helmet","description":"\u003cp\u003eSTYLE \u0026amp; PERFORMANCE\u003c\/p\u003e\n\n\u003cp\u003eThe Tonic helmet offers protection, style and comfort for riders who are just getting into cycling. The inconspicuous design of the helmet makes sure it is at home wherever you take it. An in-mold construction is used to keep the weight down while 28 vents make sure you are always cool and comfortable while riding. A dial at the back of the helmet controls a basket that secures a large part of the back of the head. A quick turn of the TS+ dial assures a snug yet comfortable fit that keeps the helmet firmly in place. Adjust it on the fly and start your cycling adventures.\u003c\/p\u003e\n\n\u003cp\u003e- TS+ Fit System\u003cbr\u003e\n- Optional TS+ LED Light\u003cbr\u003e\n- Reflective details\u003c\/p\u003e\n\n\u003cp\u003e- Fit System: TS+ Turnfit System\u003cbr\u003e\n- Construction: In-Mold\u003cbr\u003e\n- Ventilation: 28 Vents\u003cbr\u003e\n- Weight: 230g (S)\u003cbr\u003e\n- Certification: CE-CPSC-AS\u003c\/p\u003e","brand":"Lazer","offers":[{"title":"Matte Black \/ Large","offer_id":43697334091947,"sku":"LAZER TONIC","price":59.99,"currency_code":"USD","in_stock":false},{"title":"Matte Black \/ Small","offer_id":43697334124715,"sku":"BLU2167881492","price":59.99,"currency_code":"USD","in_stock":false},{"title":"Matte Black \/ Medium","offer_id":43697334157483,"sku":"BLU2167881493","price":59.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/9424\/0427\/files\/lazer-sport-tonic-mips-369696-1.jpg?v=1711947439"}],"url":"https:\/\/ascent-testing.myshopify.com\/collections\/lazer.oembed","provider":"Master Store","version":"1.0","type":"link"}