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Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around its linear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a different look and sound ��� the result of years of testing. The unique spinning action draws strikes from salmon, kokanee, trout, steelhead, and other game fish when other methods aren't producing. With quality ball-bearing swivels on both ends, the Big Al's Fish Flash provides smooth action at any speed. Virtually drag-free; perfect for running behind divers or downrigger balls. Sends out a brilliant flash and a fish-attracting vibration Completely rotates around its linear axis Unique spinning action Draws strikes from salmon, kokanee, trout, and steelhead Quality ball-bearing swivels on both ends Virtually drag-free Perfect for running behind divers or downrigger balls.