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Handcrafted since 1943, our Glo Hooks are highly effective at catching any species of fish, whether you're drifting, trolling, jigging, or ice fishing. Comprised of a hard plastic non-floating material, our secret supercharged formula allows the blue to glow blue, the red to glow red, etc. The Glo Hook doesn't require "charging" to catch fish. However, when fishing in deep dark waters, at night, or during the early morning hours, you can create a higher-intensity glow by exposing the Glo Hook to sunlight or flashing with a strobe light. "Many insect larvae, particularly midges, have a "glow-like" appearance when they emerge from the bottom of a lake. When I am fishing for walleye during insect hatches I like to use Glo Hooks tipped with a small piece of night crawler behind a bottom bouncer. This type of presentation also excels when fish seem to be turned off, or heavily pressured during tournaments," reports Chad Richardson, Kansas, wildlife biologist and pro fisherman.