{"product_id":"poc-ventral-lite","title":"Poc Ventral Lite","description":"\u003cp\u003eScaled back, pared down yet never compromising on safety, the Ventral Lite is the result of taking a minimalist approach at every stage of design and production.\u003c\/p\u003e\n\n\u003cp\u003eEvery aspect of the helmet, from the adjustment system and straps to the liner and shell, are optimized for protection at the lowest weight possible. The entire helmet structure has been altered so that a different density of EPS liner can be used. The outer PC shell is scaled back to the absolute essentials, keeping the weight down.\u003c\/p\u003e\n\n\u003cp\u003eThis is the helmet for every weight-obsessed cyclist who does all that is humanly possible to shave as many grams from their bike and kit as is possible. It’s the helmet for people who think a helmet weighs too much.\u003c\/p\u003e\n\n\u003cp\u003ePRODUCT HIGHLIGHTS:\u003cbr\u003e\n•Exceptionally lightweight – our lightest helmet so far\u003cbr\u003e\n•Highly ventilated\u003cbr\u003e\n•Enhanced structural integrity\u003c\/p\u003e","brand":"POC","offers":[{"title":"Uranium Black\/Basalt Blue Matt","offer_id":43697000743083,"sku":"POC10699","price":275.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/9424\/0427\/files\/255327328-1.jpg?v=1711943719","url":"https:\/\/ascent-testing.myshopify.com\/products\/poc-ventral-lite","provider":"Master Store","version":"1.0","type":"link"}