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The Reaction Innovations Sweet Beaver Bait features a tail pinching action that simulates a crawfish unlike any other soft plastic. The body of the Sweet Beaver features forward facing ribs that create lots of pressure waves letting bass know something is moving and offers bass a texture that they seem to enjoy when they inhale the lure. The centerline is recessed for better hook penetration but the 'nose' of the lure is thick to hold your hook without tearing on every fish. The flat, long, beaver tail is textured on the flat surfaces and along the edge, and it's splitable so you can have a twin tail look, an attention to detail not seen in most soft plastic lures. The Sweet Beaver also has additional tails set at 90 degrees to the beaver tail for fish attracting movement no matter which way the lure is moved.